Social media is proving to be the game changer in the marketing and advertising world. Apparently, it is way too effective in building brand identity and engaging customers in meaningful brand communication. However, when you think of social media, you tend to think about posts, engagements, comments, followers, and stats, right? What about the cover images? Does it not have any significance?
Of course, it does. Here are a few tips to maximize your social media effect by making most out of the cover images.
1. Portray it as a virtual storefront
Window shopping is a common term used amongst the shoppers. In fact, people feel good to window shop. Here, you have the chance of using the idea as to attract more customers. If you look at the internet, you would realize that it is impossible to drive traffic by making something look like window shopping on the web; however, after the advent of social media, it has become possible.
So, make sure that you use the space to create the first impression; essentially, it must speak about your products and service. Make sure that it is well crafted. Nobody is going to consider your brand as a top of the mind brand for using stock photos.
The best thing to do is to hire a digital marketing company and ask them to design your cover image. It must speak about your brand story and display your brand personality. People should get what to expect at the first glance. That is right! You must address to the subconscious human nature of “split-second decision making”. If you have read Tipping Point, then you must have been aware of the term “Split second decision” if you have not yet, here is the description.
The human mind is trained to judge at the first glance; in fact, that is the way it has been conditioned for years. Make certain that your social media profile’s cover page impresses your customers. The only thing that could be impressive would be the creative presentation of your product and services.
2. Initiate action
The cover image is what your customers see at their first glance. This could be a great place to inspire certain action. Are you thinking of “call to action”? That is right! You can add a call to action messages here on this space, but remember that it should not be blatant or over exaggerated.
You should instigate curiosity by making some smart statements. Undoubtedly, it demands you to understand your customer demographic and your product’s features. In short; you need to find a creative copywriter who can do the job for you.
For instance, if you are a restaurant, then you can certainly add some eye-catching phrases like “are you hungry” do you want to taste some crispy chicken fry? Some writer once claimed that life is not a noun, it should be verbs because nouns and adjectives’ are static, and they do not instigate any action. Ultimately, you need your customers buying your products and services, right? Then why not use this space to make your customers carry out transactions.
3. Promote, promote and promote
A lot of brands use this space to showcase their brand ideology. That could be one of the effective ways of using this space, but you can get better results if you can use the space to promote your products and services.
For instance, if you are launching a new product, then you should and must launch it on your cover page. That is not all; you can also use the space to promote your upcoming events. Certainly, it should not end there, you also have the opportunity to offer special seasonal discounts on festivity seasons like Christmas and Easter.
Hence, make sure that you use the right promotional strategy to bring meaningful results. The cover page is the strategic space that can work as an advertising board. It is the first step towards revenue generation. So, promote on that space, of course, creatively.
4. Tell the intellectual meaning of your brand story
People love to get identified with brand ideology. Undoubtedly, the human mind is always looking for bigger things and bigger ideas to get connected. In fact, you can give them a sense of belonging, which can be beneficial for you in the long run.
For instance, if you are a shoemaker, then you can show some shoes that propagate pop culture or the latest fashion trend. If you are a fashion brand, then you can create a cool theme like High street fashion or sports fashion according to your niche.
Remember that the human mind is narrative oriented because it has been trained to perceive things and ideas through visual and textual narration. So, use your cover image to narrate your brand story.
It should not be jarring because the space is too small to be complex or overstuffed. Ensure that you use minimum elements like your logo or a simple color scheme to propagate your brand idea.
5. Change it often
Life is not a static affair and your business should not be either. Ensure that you change the cover image once in a while. Ideally, you should change the image in fifteen days, note; that is not a norm.
In fact, you should look at festivities, your audience’s behaviour to change the cover image. For instance, if you cater to corporate employees, then you must change your image at the being of the month because that is when they get their remuneration and are more likely to spend money in buying your products and services.
In brief: you should be strategic in your approach. Look at your social media page’s analytics and find out your customers’ behaviour, your customers’ behaviour and preferences can give you hints and help you in finding the right strategy. Change is the name of the game. So, make sure that you keep on changing your cover image but beware of the fact that you should not be too obsessive about the change.
Finally, you should take care of the designing aspect too. Designing a great cover image would mean owning half the battle. So, the first thing that you need to do is to find a perfect and competent designer who can design your cover image nicely.
Give the importance of design; you should always maintain a great balance. Do not make it look too trendy because trends can go out fashion too easily and too quickly. A classic design should be the ideal choice. Hence, make certain that you carry out research.
By looking at a few brands’ cover image, you can get a fair idea of how things should be. Bigger brands often create fabulous cover images because they are aware of the importance of that space. Follow some brands and keep a track of their cover images. Ultimately, you will learn the art slowly.
Apparently, by following the above-mentioned tips and tricks, you can use your cover image creatively and bring a meaningful result, do not ignore the importance of cover image. Now, that you have learned the ways of using the space optimally, you should expect more customer engagement and business coming your way.