Social media is the new marketing buzzword that is poised to change the market dynamics. In fact, it is expected that the digital ad spend amount will exceed the electronic media ad spend amount by the end of 2018. So, what makes this platform such a success? Undoubtedly, the campaigns on this platform can be personalized and measured which is almost impossible on other marketing channels.
Cyfe – the ultimate dashboard
This is the superb dashboard that brings all the analytic data that you need for your business. This tool pulls data from the major services like Salesforce and Google through its inbuilt widget and Push APIs.
That is not all it can also pull Twitter and Facebook followers, brand mentions and demographic data. Interestingly, it is also a great tool for startups because you can pull the number of sign-ups, subscriptions, and other KPIs too. Best bet? This tool brings you client reporting too. Apparently, you can use it for almost everything. This truly defines the idea of a one-stop shop.
Social rank – the best tool for engagement
This tool can certainly make you organized because it will help you in identifying the most valued follower, the most active follower, and the most engaging follower thus making you organize your campaign accordingly. You can also customize it by adding special filters like geographic locations, interest and bio keywords to garner better results.
Curalate – Discover the power of visual narrative
Undoubtedly, if you are targeting millennial, then you must consider the power of the image. With more than 3 million images being shared on this platform, it serves as a great way for brand promotion. This tool is intuitively designed to find out what people are talking about your brand through images. The image recognition algorithm will also enable you to collect fan pictures and create the best user-generated content.
BuzzSumo – kill the competition
This tool is highly effective for this competitive and cluttered platform because it can help you in crafting perfect content. It allows you to discover what your audiences like, the top performing content and much more. All you need to do is to enter the appropriate phrase or keywords to bring out the best performing content.
Hootsuite – unravel the power of social activism
This tool is used by more than 10 million users because of its categorization. You can find social conversations for different categories like keywords, hashtags, brand profile, and social mentions. The tool supports more than 30 social media APIs that include Twitter, LinkedIn, Facebook and Google +. You can also integrate it with blog posts and RSS feed to publish content across multiple channels.
Quuu – Content is king
If you want to improve the efficacy of your campaign, then you should never underestimate the power of content creation, this tool is highly effective in sourcing hand-crafted content from the web. All you need to do is to enter the category and it will find the perfect content according to your niche. In this respect, this tool beats all the other tools.
SumAll- analysis at its best
This tool is a comprehensive tool that supports more than 35 digital channels that include Google and Facebook. As a marketer, you need to understand the difference between followers and consumers because not all the followers are your consumers. However, it is hard to identify these two groups unless you use this tool for a micro view of your analytics. By using this tool you can certainly target more precisely.
Socedo – the lead generating specialist
If you need to generate leads that are useful, then you must use this tool. A lot of marketers become agile over finding the ways for lead generation if you are one such marketer who is looking for tools to generate niche specific leads and then you should use this tool.
Once you enter your customer or audience category, it will scan the profiles and bring you the best profiles that match your criteria. Apparently, by using this tool you can generate leads easily.
SocialFlow – Real-time tracking
It is capable of getting the insights of the real-time conversation thus making you find the right posting time. This is highly useful for paid campaigns because it is capable of giving the sweet spots for the paid campaign through it superb social signal analysis.
If you ask what the perfect time for posting is, you would never get the answer because the numbers vary. Some people say that Facebook witnesses the better reach or engagement on Friday while others claim that it is Thursday when the engagement rate goes up. Undoubtedly, you need to get a data scientist who can analyze the data and tell you the right figure but you just do not need anything as such because this tool can do the job perfectly and easily.
In brief, this tool is highly effective for paid campaigns. If you want to capitalize on the paid social media campaign, then you must consider getting this tool.
Ultimately, social media is dominating the marketing world now for its measurability. Therefore, you need the best frontend measurement tool. The above-mentioned tools are the most used social media management tools in the market that successful marketers use to understand their audience, craft content and improve engagement.
However, you need to choose the best one that suits your objectives. Note you should never use multiple tools at the same time because you will get confused. Hence, make sure that you analyze your requirements, understand each tool’s functionality and then choose the best tool.
By using the tools, you are going to improve your campaign’s productivity and efficacy. Apparently, it does not make sense to go your campaign unmeasured when you can quantify the data and curate best strategy to bring meaningful results. Most importantly, you will save time. So, choose the right tool.