Facebook is one of the best marketing tools among all the social media platforms, where you can easily find your target audience. With over 1 billion active users, there are favorable chances of your business to go viral. With the various measures including share and comments, “likes” also have the credibility to raise up business on Facebook across the billion users.
The likes on your Facebook page signify reliability and social proof of your brand as each like indicates audiences’ interest in your products and services. Throughout this tutorial, you will learn five best things that you should know as a marketer or creator on Facebook.
1. How To Get Facebook Likes Fast-
Building up a social community is really important for any entrepreneur or creator as it brings a higher rate of audiences’ engagement in the house. But to bring a relevant response from the targeted group, it needs to be done in the right way; otherwise, it can lead the business towards abortive route. There, you should always go with the relevant things if you really want to grow your market. Moving forward, check out the easy workarounds to increase Facebook likes –
1.1 Tips to Grow Facebook Likes:
- Choose Compelling Profile And Cover Photos-
Profile and cover photo are the first things users see on your profile, means it gives your first impression, therefore, do not be careless with it!
It is an excellent idea to use your picture as a profile photo and business image as a cover photo. This will easily tell your target audience about you and your business profile. People show less interest in business without a profile picture as they don’t find them reliable, therefore always avoid to keep your profile picture blank.
You can use a picture with your gang or business partners to show your authenticity to the audience.
Note:- “Make sure to keep your profile and cover photo under right size and dimensions according to Facebook standards.
Profile Picture: Size & Dimensions-
- Displays at 170×170 pixels on your page on computers.
- 128×128 pixels on smartphones.
- 36×36 pixels on most feature phones.
Cover Photo: Size & Dimensions-
- Displays at 820 pixels wide by 312 pixels tall on your page on computers
- 640 pixels wide by 360 pixels tall on smartphones.
- Use Striking Images On Your Posts:-
Statistics say posts with images get 50% more likes, 98% more comments, and 83% more clicks as compared to the posts without pictures. Though images are the beneficial factor to get sufficient likes, but it does not mean you should use any random clicks. Use images that represent your business or profile.
For instance- if you are selling electronic items then ensure to include images of the items you sell. Posting content with eye-catching images creates a sense of curiosity among your followers to interact with your future posts.
Consider all the measures to make your photo look professional-
- Choose an interesting
- Avoid aberrations.
- Capture interesting lighting.
- Select the right subject by zooming in the tight.
- Digital styling.
- Fill All The Elements In Your Profile Section:-
While you are creating a Facebook page, you need to make sure that you fill all the details in the profile section. This section provides you with the options to mention all the important business details. Here, you can add your contact information, the date your business started, or a list of brand milestones. Filling all the details in the profile section will increase the visibility of your page in the search tab and navigate new audiences to interact with your services.
Providing all the details of your brand or services allow users to discover your profile easily, which leads them to like your page/posts.
- Invite Existing Contacts To Like Your Page:-
You can ask your personal contact to invite others to like your Facebook posts and business page. There is nothing wrong if you directly ask them to share your posts, so do not worry at all. Talk to your existing customers to tell about your brand or service to their closed ones. You can also invite people to your page through Facebook recommendations feature which will market your service quickly.
You can upload a list of email contacts on Facebook with the help of “Invite email contacts” from the “Build Audience” menu. There you can share up to 7000 contacts a day on your page and 5000 contacts at a time.
- Organize Contests and Giveaways:-
Giveaways are one of the best options to promote business to the target group as it raises brand awareness as well as increase community engagement. Also, you can organize contests/games on your Facebook page and encourage your fans to actively join, give free offers/discounts/tickets to the winners of the contests.
For example – fans joining your contests will invite their friends to participate, here you can add a rule that all the members who want to join your contests must like your page first to be eligible to participate.
- Post-Eye-Catching Videos:
Videos have one of the highest engagement rates as compared to the remaining content. Video on your Facebook page can increase your likes by almost 80%. But you should post high-quality videos that can tell about your services and your status in the industry.
Posting high-quality videos do not mean the video should be expensive, but it should be short, crisp and relevant.
- Make More Admins On Your Facebook page:-
You can add multiple admins on your business page to increase email contacts and friends. For instance, you have only 500 members on your Facebook page, you can make 5-10 admins from your blogging group and tell them to invite their contacts to like your page. This will formulate a new step to grow healthy and organic likes on your page.
Also Read: How to Update Facebook Page?
2. How to Invite People To Like Your Facebook Page?
Getting likes on your page is one of the biggest challenges you may face. Getting likes is somehow easier than inviting people. Have a look at three different tricks you can use to encourage people to like your Facebook page.
- Use Invite Button:
The invite button is located under the right bottom corner of your page’s cover image. This option enables you to type someone’s name in the search box. You can also scroll down through the list of groups, and click the open circle on each people’s name who is likely to be interested in your page.
- By Sharing The Page On Your Facebook Profile:
You can share your page to your Facebook profile by clicking on the “Share” option located at the left corner of the page. Create a special post for your personal timeline and then share it.
- Email Your Existing List:
Sending an email to your existing contacts is the best way to make them aware of your new ideas and upcoming projects.
There are times when people didn’t realize that you have an invitation on Facebook, here sending personal email can help. This is a professional way to run an invitation process. Ensure to send email to those who are familiar with you; otherwise, your invitation could be considered as spam.
3. Facebook Likes vs Followers:-
Likes and followers on a Facebook page are two different things which have different algorithms towards engagement rate.
- A like given by a person means he wants to attach his name to your page as a fan.
- A person following your page means he/she wants to view posts on your Facebook page in their News Feeds.
A person who likes your Facebook page can choose to unfollow you. While liking a Facebook page one can select an option between “See first,” “Default,” and “Notifications.” Selecting the “See First” option will show the particular page on the top of the News Feed. Whereas, “Notifications” will help to get notified each time the page post something new. And the “Default” option make posts visible on the News Feed.
3.1 Like vs. Followers (which is more important for your Facebook page?)
Likes and followers have their different roles which decide your page performance. If you are having 100 likes on your page without followers, then your service will not reach the targeted group. On the other hand, if you are having an equal number of likes and followers, then there is the probability that people will see your posts regularly.
4. How Does The New Facebook Algorithm Affect Facebook Likes?
Facebook CEO Mark Zuckerberg said in an interview that they have implemented a new algorithm which will focus on deleting fake and inactive accounts as well as ranking posts from family and friends over public content on business pages.
The CEO said “We’re making a major change to how we build Facebook. I’m changing the goal I give our product teams from focusing on helping you find relevant content to help you have more meaningful social interactions.”
The advanced algorithm has had an adverse impact on many business pages as the organic reach has declined on the posts. The new algorithm prioritizes to display your content to those who show interests in similar services you offer rather than showing it on a random user’s News Feed. Many business pages have also reported that they see a continuous downfall in the number of likes on their pages. It is happening as the new algorithm measures the number of followers with a number of likes and shares. If there is a drastic difference between followers, likes, and shares, then the company takes strict action against the page or profile.
Growing a social community on Facebook holds great significance as likes on your business page reflects your posts and content. With a large number of likes on your content can get your page exposed to a wider audience.
Yes! Likes still matter for your business page as-
5.1. Increases Brand’s Credibility:-
The number of likes on your brand’s page indicates the credibility and popularity of your brand. If you are consistently providing your followers with valuable content, they will stay loyal and permanent to you.
Nowadays online marketing has acquired a brisk pace in the field of marketing where people are likely to do business with active companies. Social media platforms give you a chance to interact directly to your audiences and to know about them including their likes and dislikes.
5.2. Search Engine Ranking Factor:-
In the time of traditional media, social signals were there which works to determines the ranking, but now the number of likes on a particular page decides its ranking in the search engine.
For example, if your business page is more popular than your brand’s website, it will rank higher in the search engine.
5.3. Builds Relationship:-
If someone likes your brand’s page, it forms a relationship between the person and your company. After which each time you post, your followers move with you and see your ups and down.
Suppose, your business page has 500 fans, then your posts will appear on 500 different News Feeds. If your content is liked by someone he/she may like, comment, or even share your posts to his/her timeline. This can help your business to go viral on social media quickly.
Facebook has been making a lot of big changes to its platform over the past few months, but that doesn’t lower Facebook’s popularity in the market. Facebook is still the most popular social media platform with over 2.2 billion active users. In this tutorial, we have discussed growing Facebook likes, inviting people for engagement and the importance of Facebook likes. Hopefully, some of these tips will help you to increase the number of likes on your Facebook page and help you to understand about the new Facebook algorithms.