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From Facebook Saga in Providing Data Security To Updates for 2019

Cambridge Analytica situation

 
For the last couple of months, Facebook’s CEO, Mark Zuckerberg had face criticism from the users, regulators, lawmakers, and prosecutors for not ensuring the privacy of the users’ data. Facebook was alleged in mishandling the users’ profile information. A few months back it was revealed that a British political consulting firm, Cambridge Analytica had taken and distorted 50 million Facebook users’ data in an illicit way.

After keeping silence on this controversy, Mark Zuckerberg said in a post that they will inform users who’s data was misused by Cambridge Analytica apps. It was revealed in an interview that Aleksandr Kogan developed the psychological-profiling quiz app and paid about 270,000 users to take part in. Later Cambridge Analytica misused the information from the app for about 50 million Facebook users. Also, the app obtained the data of user’s friends too including those who never installed or accept the confirmation of the app.

After such embarrassing problems, Zuckerberg made an apology statement-

“I want to share an update on the Cambridge Analytica situation — including the steps we’ve already taken and our next steps to address this important issue.

We have a responsibility to protect your data, and if we can’t then we don’t deserve to serve you. I’ve been working to understand exactly what happened and how to make sure this doesn’t happen again. The good news is that the most important actions to prevent this from happening again today we have already taken years ago. But we also made mistakes, there’s more to do, and we need to step up and do it.”

In his statement, he talks about all the data security issues and about it fixes. We know it takes a longer time to fix all the Facebook holes that need an instant solution. Mark Zuckerberg promised on a television network that they will work to secure the users’ data and prohibit any interference of outsider enterprises, companies, or apps and built the better service over the long term.

He said “We already took the most important steps a few years ago in 2014 to prevent bad actors from accessing people’s information in this way. But there’s more we need to do-

He elaborated his steps that have taken to secure the platform which includes investigating all the apps that have access to a large amount of information, restrict developers data access and, adding the privacy setting tool at the top of the news feed to make sure everyone sees it.

Ahead from those steps, Mark Zuckerberg also stated that “had already taken in 2014, I believe these are the next steps we must take to continue to secure our platform.”

Facebook entitled people across the globe to build up a community and bring the world closer. As no one can make a prediction for the upcoming problems, but yes everyone can take some steps to secure them from any problem.

Facebook Updates For Users In 2019:

After all the allegations and speculations, Facebook is constantly standing on its top position among the top social media marketing sites that are in vogue. Though there were not enticing updates in 2018, Facebook has introduced some of the advanced updates for 2019 that will definitely work for you. Let’s have a look-

1. Facebook Ad Solution & Feature Updates:

Facebook Ad Solution & Feature Updates

Shopping in Facebook Stories-

Create more innovative and interactive shopping deal by embedding product stickers to Facebook Stories! Users who will view your story will get your product’s details and other relevant information. They will be able to visit your site squarely to purchase a product.

Improved Stories Ads-

Along with the augmented stories ads, your product will be able to establish a strong connection with the audience. It will help users to interact, visualize various brands and different experiences within one platform.  Here the ad will empower the users to access the Facebook camera by which he can test your offerings through “Tap to Try on” option.

Playable Ads

Facebook also added Playable Ads in recent updates for game apps. It will allow users to “try before they buy” which can bring the higher downloads from users who have had experienced the app before installing it.

2. Facebook Page Updates:

Facebook Page Recommendation-

You must have an idea about Facebook page recommendation we are discussing, Facebook Page Reviews have been updated to Recommendations. This update will help you to explore more about your customers and to understand his interests, views, and his choice he makes a regarding community, colors, style etc.

Redesigned Pages on Mobile-

Along with the various updates, Facebook also has been redesigned on mobile. This update will help users to find the way to your product and should explore more options.

3. Facebook Measurement Updates:

Facebook Measurement Updates

Updates to Video Metrics

Updated video ad metrics will help advertisers and marketers to get better management on quality video engagement, and improve video innovations to market brands.

Self-Serve Option-

Facebook has also updated self-serve options that will help in a brand lift in test and to understand Facebook Ad campaigns bang on your brand presentation.

4. Creative Tools Updates:

Video Creation Kit-

Facebook currently introduced a new Video Creation Kit that will allow you to change your existing image assets into mobile-optimized videos. This is an “easy to use” tool also include text options as well.

5. Updates To Campaign Management:

 

Updates To Campaign Management

 

Also Read: Top Facebook advertising tips to help you to maximize your budget

Lookalike Audience

It will be a great opportunity if you have the power to identify and target people who are similar to your customers’ online and offline activities. Campaign management updates would allow you to target people for your product on the basis of their daily activities.

There you have all the updates for 2019, all you have to make correct use of them. Facebook is embedding many different updates for users to make their data secure and best experience. More to come in 2019!

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