The social media is proving to be the new social modality where everything is just taking place on a virtual plane. The relationships, the lives and the business every aspect of life is getting influenced by social media. So, when you talk about social media, you are essentially speaking about a fun oriented crowd who are more lifestyle oriented.
So, how are you going to capitalize on the opportunity that Instagram as a platform offers you? Well, this article aims to give insights into the use of hashtags to attract more followers. But before we delve deep into the tips and tricks of using hashtags intelligently, let’s have a look at the functionality of #hashtag.
For the newbie, it might sound like jargon or some highly sophisticated term. In fact, it is a little tricky for the new users to understand #hashtags, but we would try simplifying it.
What is hashtag?
The hashtags are used to improve your discoverability on the Instagram. You certainly do not like your followers going through the tedious process of scrolling down to locate their favorite post when they can simply find it by using #hashtags.
The hashtags are a great way to improve the visibility of your brand. When your brand posts use popular #hashtags, your brand is more likely to get more visibility. Most importantly, you can reach your target audience more easily.
The below mentioned are a few important tips and tricks to improve the discoverability and brand exposure.
1. Go beyond the reputability:
When you are using #hashtags, ensure that you do not the same series of the #hashtags in each post. Actually, doing so would trigger the Instagram algorithm to consider it as spam content. Therefore, do not do it mindlessly, search relevant #hashtags and add new tags in each of your posts.
If you find it difficult to come up with new #hashtags, the use sites like hashtagifyme.com to find the right content.
2. How to find relevant hashtags:
Besides using saved captions and sites to locate relevant hashtags, you need to look at your brand line and choose hashtags according to your brand product and service offering. For instance, if you are a brand that deals with baby food, then you might use hashtags like #babyblends, #organicbabyfood #freshbabyfood, and #itsfreshbaby.
Those are a few examples of the relevant hashtags to target your target audience; however, you should carry out a thorough research to find out the right tags according to your business and brand ideology and customer preferences.
The community hashtags are the more appropriate way to find the #hastags to improve your discoverability. The community-tags are generally mean to connect to the likeminded people. Now how are you going to find those effective community #hashtags? Well, you need to look at the brands, influencers and thought leaders and industry leaders post to discover the kind of hashtags that they use to attract the audiences.
Now the new feature follow-hashtags gives more power to search the appropriate hashtag that you need for your brand. All you need to do is to click the hashtags that you follow, then toggle to the user and the Instagram will show you recommended hashtags for your brand and business.
3. Use business Insights and analytics to solidify hashtag strategy:
As a brand, you might have a business account. Well, you have the analytics to tell you how your posts are performing that includes the reach, the visibility, and other impressions. Most importantly, it can tell you how your customers have discovered you and that gives you the power to strategize more effectively.
Just hit the tab that says View insights and this is going to throw detailed report of the posts’ behavior. You can check individual posts to narrow down the analysis and that will give enable you to strategize more accurately.
4. Use hashtags on Instagram stories:
This yet another effective way of using hashtags to your advantage. Each Instagram geo-location tag has its own story attached to it. When potential follower searches a hashtag, he/she is more likely to see your active story.
Unfortunately, this is an under-used and ignored feature but it is expected that people will start to use this feature as they learn to create and watch stories on the Instagram.
So, how are you going to hashtags here? First, either you can use the hashtag sticker or you can simply type the hashtags.
Note; too many hashtags can affect the posts readability because they will make the post look messy. So, you need to ensure that you keep it minimum.
Just before the onset of the new year, the Instagram declared a new feature of hashtag following. It is exactly same as following the profile but here you get stories and posts according to your chosen hashtags.
This feature improves the discoverability of your post and profile, you can also ask people to follow your hashtags so that the community can discover you easily.
The hashtags are the best way of getting noticed on a highly cluttered platform. Well, people might have conflicting ideas but the hashtags on Instagram still works perfectly. All you need to do is to find the right hashtags and use them intelligently.
Often people ask how many hashtags should they use in a post? Well, that is an interesting question. In fact, you can use up to 30 hashtags in a post but that does not mean that you would be adding hashtags mindlessly.
If you think that you have found 30 super-effective hashtags, then you are free to use them but make sure that you carry out research to find those hashtags.
Apparently, you have to use hashtags to improve your reach and visibility; so, it is advisable that you take time to understand the implications of the hashtag and their correct usage. If you can use them appropriately, they will work for you. And if you do not, then they might fail to act. Eventually, it should be your personal choice to use hashtags. Note; keep things simple.