Content marketing scenario is always in a state of flux and evolves as times change and new technologies and tools become available. Presently, video content is making waves and helping businesses reach out to a broader target customer base. YouTube has turned out to be the perfect platform for vlogging, video marketing, and video sharing. Businesses and entrepreneurs are making the most of this free platform by Google, followed by Twitter and Facebook, but YouTube is a clear leader of the pack.
YouTube has turned out to be a fantastic platform with more than a billion unique viewers every month. It has captured the attention of people as the perfect go-to platform for video consumption. The platform has made a lot of people and brands famous and allowed them to make a personal connection with their followers.
If you are looking for best results-oriented ways to increase YouTube subscribers organically, check out some tried and tested techniques that have helped expand the reach of YouTube videos.
9 Ways to Leverage YouTube Platform and Get More Organic Subscribers
Start-Up Plan For Your Videos
If you are serious about leveraging this platform for enhancing your brand identity, it is always better to start with a plan that outlines how to go about it. Think about the message you would like to put across your followers which will again depend on your skill sets. It will help you create a suitable structure for the video. A well-written script help in videos performing better as organized videos are efficient and stay right on the track ensure that your video script has essential details like a clear message, the action you plan to take, stressing the significant points and call to action.
Come Up With An Engaging Content
Since the content of the video is the most critical aspect of the whole exercise, the attention must be on creating engaging and informative videos which at the same time are engaging. This way, one can ensure viewers watching the video for the entire duration. These days burst videos are also entirely in vogue which help you get instant hits but seem to fade away with time. You can go for evergreen videos that will stay relevant despite how much time has passed and will get you archived views.
Increase the Frequency of Video Uploads
Once you start getting likes from the viewers, it means that they are liking your work and would like to see more of your work. Thus, it is imperative to increase the frequency of uploading your videos and enjoy continued subscribership. It is significant to mention here that not producing and uploading regular videos doesn’t sit well with the YouTube subscribers and they soon lose interest in your channel. In today’s digital age, there is a growing demand for more content and entertainment for consumption, and it is essential to meet this demand. While doing so, one must not lose focus on the quality and consistency of videos as it is the key to develop a long-term relationship with the subscribers.
You would like your videos to stand out and gain a lot of likes, and this is possible only by making them distinguishable. The best way to do this is by giving offbeat and unique names to the videos. This way, you will successfully increase the curiosity of the followers. You can optimize titles by following some marketing tips, like using the keyword in the title, using Google Adwords to check what people are looking for, short, descriptive, catchy, and engaging title.
Customize YouTube Channel
If you want visitors that trust your brand, you will have to make optimal use of customization options offered by YouTube. If you come across highly professional in what you do, you will gain quick trust and respect for your channel. If you happen to have a blog and enjoy excellent followership, you can use the same branding elements for your YouTube channel. This way, you will gain recognition against all platforms. Create a distinct customized and well-crafted channel art which will help you achieve brand recognition.
Tailor-made Video Thumbnails
Instead of allowing random generation of video thumbnail, customize one for every video. Use relevant images and annotations as custom thumbnails for your videos which will result in increased click-through rate. It will also send a message to the viewers about what the video is trying to say. Presently, there is a selection of thumbnails offered by YouTube at three intervals- at 1/4th, ½ and 3/4th mark.
Come Up With An Exciting Channel Trailer
Channel trailers is another one of some of the most significant YouTube features. It allows automatically playing of a video when the YouTube channel opens. It is imperative to work on a channel trailer that keeps visitors engaged and curious. It is the best way to capture the attention of the audience in just a few seconds. Keep the time duration of this trailer between 30-60 seconds. The trailer must give enough reason to the viewers to stay on your channel and thus, it must be quick, engaging and informative.
Call To Action Annotations
If you have come across pop-ups when a video is playing which is quite annoying at times, you are looking at the call to action annotations which is one of the creations of YouTube platform. It can help to get a lot of subscribers by making them like and follow during the video, provided it is appropriately used. Channel subscribing link can be created and placed in the video as a call to action. You can liven it up more by adding a graphic to call of action annotation. It helps in increasing the number of channel subscriptions.
Make The Most Of The Right Tools
There is no dearth of tools available helping in making good videos and promote them. Use of the right tools help in augmenting organic viewership, and as this number increases, the number of potential subscribers also increase.
Using these top 9 ways can help you increase organic YouTube subscribers and help you enjoy a robust brand identity.